The Launch Lab

Build your private practice with clarity, know-how, and accountability.

Lately, I’ve had therapists share that they’re ready to start their own practice but don’t know where to begin. Some feel stuck. Others feel overwhelmed trying to get things going.

That’s why I created The Launch Lab — an eight-week guided group that helps new therapists take the guesswork out of starting a private practice. You’ll move from ideas to action with structure, practical tools, and community support.

This group is specifically for therapists who haven’t yet launched a private practice but are ready to take the first steps toward building one. Whether you’re still in the planning phase or just starting to explore what private practice could look like, The Launch Lab will help you create a clear, confident foundation.

What You’ll Gain

• Clear steps for setting up your business

• Guidance on choosing systems that fit your needs

• Help setting fees and organizing finances

• Simple strategies for marketing and referrals

• Templates and resources to keep you on track

• Connection with a small group of therapists building alongside you

Pilot Rate: $375

Next Cohort: Now Enrolling

Eight weeks of structure.
Real guidance.
Sustainable growth.

A Note From Dr. Coley

Starting a private practice can be one of the most rewarding and overwhelming experiences at the same time. I know what it’s like to have the desire to grow but not the structure to do it.

The Launch Lab was created to give you that structure, the scaffolding you need to build something solid without losing your balance.

If you’re ready to start your practice with intention, I’d love to have you join us.

Dr. Byron Coley, LMFT

Frequently Asked Questions

Who is The Launch Lab for?
The Launch Lab is for therapists who haven’t yet launched their private practice but are ready to start. Whether you’re still planning or just beginning to take steps toward opening your doors, this group will help you create the foundation you need to build with confidence.

How long are sessions?
Each group meets once a week for 60 to 75 minutes.

What if I miss a session?
Recordings are available for participants who can’t attend live.

Do I need to already have a business started?
No. This program is designed specifically for therapists in the early stages, from idea to preparation, who want support in turning their vision into a structured, workable plan.

Can I join if I’ve already opened my practice?
You can, but The Launch Lab is best suited for those still in the setup or early launch phase. If your practice is already established, future Humbly programs may be a better fit.

What if something comes up and I can’t continue?
If you withdraw after the program begins, a prorated refund is available through Week 2. After Week 2, no refunds will be issued, but you’ll still have access to all materials and session recordings.

How many people are in each group?
Each cohort is capped at eight participants to keep the experience small, personal, and collaborative.

How do I apply?
You can apply using the web form at the bottom of this page. You’ll hear from me within three business days with next steps and payment details.